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Many marketing automation tools offer a feature called triggered emails, which lets you set up an email or series of emails to be automatically sent in response to a “trigger,” which is some kind of user action (like submitting a form). In more advanced tools, you can set up automation for a series of email campaigns, where each email is determined based on a user’s recent action.

 

For example, if you send an email introducing a new product and they open it, then a week later, the next email will be automatically sent - an invitation to your webinar. This time, if they ignore it, the marketing automation tool can wait a few weeks before sending them the next email sharing a free resource like an e-book. This way, you can deliver content that users want or find most useful at the perfect time.

 

③ Sales tasks and reminders
Marketing automation is primarily used by marketers, but sales reps can use it, too. When hot leads are detected in your database, marketing automation tools can automatically assign a sales rep to work with them, then send notifications every time the lead interacts with your website.

 

This eliminates the need for marketing teams to collect lists and personally explain prospect data to sales reps. Instead, sales reps can log into the service themselves after receiving automated alerts and then take action (e.g., a sales call or email) on leads that are warming up.

 

If you already use SFA or CRM software, you may be aware of this, but these IT tools make information sharing smoother and help you create more cohesive business processes. In particular, marketing automation can improve the alignment of sales and marketing, as both teams will operate on the same platform and can visualize the entire process from attracting a lead to closing a sale.

 

④ Report
When using marketing automation for your marketing campaigns, you ghana telegram number database can pinpoint the success of each one by collecting data on conversion rates (CTR), page views, webinar registrations, resource downloads, and more.

 

The program can then help you visualize these results by displaying them in graphs and charts. However, you should keep in mind that marketing tools often publish reports on marketing campaign results that contain too much data, which makes them difficult to interpret. At least at first, try to set up the reports to display only the important data to make the analysis process easier.