Experienced content marketers determine the approximate cost of work after getting acquainted with the project. We recommend that beginners focus on average market prices. Just study publicly available vacancies and see how much and for what beginners are paid. You can negotiate with the employer on a small salary with a bonus for good KPIs.
It is advisable to formalize the relationship with a contract - an employment contract or a civil contract, depending on the type of cooperation. The contract must specify all significant points:
the essence of the work;
tasks and responsibilities;
procedure for remuneration;
methods of conflict resolution;
responsibility of the parties.
Try not to work for free. Even if the payment is small. Firstly, "free" work is rarely taken seriously, and it will be difficult for you to involve the client in the work process. Secondly, sooner or later you will simply get tired denmark email list of working for nothing, and you will abandon the project or start working "half-heartedly".
Career path
In small teams, a content marketer does everything themselves: develops a content strategy, creates a content plan, writes and typesets texts, creates designs, etc. Usually, the budget for such projects is small, so there are few tasks and the pay is small. A beginner specialist without experience may well be hired for such a position.
In large organizations, a content marketer performs mainly management functions. He defines the scope of work, assembles a team, distributes responsibilities and controls work processes. The salary in this case increases several times, but the level of responsibility also increases.
The standard career development of a content marketer involves gradual development from a beginner specialist to a manager and head of corporate media. But even this is not the end of possible career growth.