Examples of Programmatic Advertising

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Browsing the Internet we can find numerous examples of programmatic advertising or remarketing . Below we will mention some of them:

If we have carried out a search for marketing books, from that moment on, every time we access the Internet, advertising banners will appear , either on the sides or in the header, with advertisements for offers about that type of book.

In this type of programmatic advertising campaign, once you show interest in a certain product, it will show you certain ads for a certain period of time related to your search, to encourage you to buy.

When we perform a search on Google and see that our keywords match “ads” in the first links that appear, this is no coincidence.

This happens because the company has paid for its advertisement armenia whatsapp resource to appear at the top of those searches, only to people interested in that topic.

Programmatic television is also possible. This can be adapted to the tastes and interests of each user and can be consumed at the time of their choice (Smart TV).

This means that ads can be displayed based on your tastes and needs, just like on the web, but this time in a TV format and format.

Programmatic Advertising

Conclusion
Programmatic advertising can provide speed and agility.

That's why marketing professionals rely on it to reach their customers at the right time.

This makes real-time segmentation more effective, as indicated in the article “Programmatic purchasing” on the CE Carm-E-Commerce portal.

The most important thing to keep up with the pace of programmatic advertising is to change our mindset. We must be aware that we are buying audiences, not media spaces.

For the strategy to work, it is crucial to keep an eye on things and to make the most of it. The greatest advantage is being able to analyse audience behaviour.

The challenge for the advertising sector would be to carry out rigorous planning that allows it to maximize the effectiveness of its campaign, being aware that it will buy from the audience where it is looking, categorizing it by segments that allow it to reach the “perfect target.”

The goal of segmenting an audience based on their tastes, desires and needs is to show the ad to an audience that, although smaller, shows some interest in the product or brand, which could increase the conversion rate to purchase, which is the goal that every brand pursues.