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What is Google Tag Manager?
Google Tag Manager, also known by its acronym GTM , is one of the free tools that the Google search engine offers to users to manage the tags and code fragments that they want to insert into a website.
What are these tags? When we japan whatsapp number list talk about tags in marketing, we are referring to those pieces of code on a web page that allow us to monitor certain user behaviors within our site. Some of the information that they can provide us with is the following:
Know who presses the shopping cart button.
Knowing if you are scrolling.
Knowing what works best, links or CTAs.
Know which links are clicked.
Find out if users download PDFs, guides, etc.
Know the dropout rate.
What is Tag Manager for?
As we mentioned before, Google Tag Manager is a tool used to add tags and find out different behaviors that occur on a website. Some of these tags can be: Analytics tracking code, tags for remarketing, tags for Adwords conversion, etc.
But what is the main objective of this tool? To facilitate the monitoring of the website by measuring different events and objectives in Google Analytics!
When should we use Tag Manager?
It is best used when a marketer wants to track a campaign in Google Analytics, Google AdWords , or Facebook Ads with ease. In general, it should be used to manage a website's tags in order to drive results from digital marketing campaigns more effectively.