What is Adobe Experience Manager and how does it work?

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Adobe Experience Manager is a cloud-based platform that allows you to manage your brand's presence on the Internet by creating content for your website and data about how people use it. It has several modules that turkey phone number list you to work on different aspects of your pages to better attract and connect with your users. Basically, Adobe Experience Manager is what is known as a Content Management System or CMS .

You can design and run marketing campaigns that will help you optimize your strategy more easily because the platform will help you generate data on how users behave in real time.

Their content management system includes custom templates that you can leverage and edit by removing, adding, or changing whatever is necessary to make your content reflect the intended message to your users.

It also has a content editor , modules to structure what page we have and what place each of the elements occupies.

For example, a basic template will allow you to customize it however you like, and it will also allow you to see how the content is structured on the page before publishing it.

This platform can also help you with your eCommerce, it tracks content and works with any online shopping system .

But Adobe Experience Manager has more features than just advanced digital asset and content management — it also features creative project management and workflow, advanced search, metadata management, and data analysis like sentiment.

Learn about its main features in detail.