TikTok influencer rates in 2023

[Dimaeiya333]

The rise in collaborations has led to unique and engaging projects, but it has also had a significant impact on influencer rates and budgets. Factors such as the professionalization of key opinion leaders (KOLs) and the increased demand for influencer marketing have contributed to the rise in rates. Accordingly, we now analyze the rates for influencers on TikTok in 2023 on the Kolsquare influencer marketing blog.


Key points
TikTok is growing rapidly: experts predict 1.5 billion active users by the end of 2022.
To achieve faster success on TikTok, brands can collaborate with influencers and run ads that drive conversion.
The cost of working with TikTok influencers and advertising on the platform varies depending on audience size and engagement rate.

TikTok has become a major platform for influencers to reach their audience and gain popularity, so marketers should consider how to work with influencers on the platform.

Read more about influencer marketing on TikTok here.

Creators on TikTok can make money through sponsored posts, brand partnerships, and endorsements. Brands can also choose from a number of different types of TikTok ads so far, including in-feed ads, top view ads, brand takeover ads, and hashtag challenge ads. The cost of these ads can be high, and the platform also focuses on direct and authentic content, making collaborations with influencers even more viable. This allows brands to be creative and keep post-production costs low. Speaking of costs, today's topic is of course TikTok influencer rates in 2023. Keep in mind that TikTok influencer rates may change in the future , especially if the profiles, but also the platform, continue to grow.

How can you budget for your influencer fees in 2023?
Influencer marketing has become an important tool for many businesses and brands vp manufacturing production email database to increase their reach and appeal to a (younger) generation and internet-savvy target audience that is fed up with overproduced and inauthentic advertising. Consumers trust influencers, while e-commerce brands prefer TikTok for advertising in 2023 and 85% plan to allocate more budget to advertising on the network. In comparison, a third ( 31% ) of brands plan to spend less on advertising on TikTok.

As always, to set the budget for influencer marketing, brands need to define their strategic goals . Do they want to increase brand awareness, sales or followers? Working with content creators can be crucial to achieving these goals. So your key performance indicators (KPIs) need to be aligned with this, which in turn can have a significant impact on the budget. Note from Kolsquare: Strategic goals for influencer marketing can vary depending on a brand’s maturity, which can impact the budgets allocated for future campaigns, the channels used and the types of KOLs involved.

The prices that should or can be paid for influencers is often a topic of debate. A general rule in an industry that is slowly maturing is that prices can be based on the number of followers and the engagement rate . Other factors that can influence price are talent and access to a niche audience. Meanwhile, many influencers have price lists that they use for the content they produce. On Instagram, the average cost per post in 2021 is $1,170 and $906 for a story. According to Influencer Marketing Hub , the standard rate for Instagram influencers is as follows, depending on