Before you publish an online course, it is recommended to test it. It is better to do this before launching advertising. The test drive includes four main stages.
Formulating goals
Goal setting is the most important stage that is necessary for organizing a survey. Let's consider the basic goals:
Understand what your students have learned.
Detect various errors.
Identify non-working buttons and other technical problems.
Assess the usability of the online course and platform.
Creating a focus group
Testers can be methodologists truemoney database who will analyze the program, logic and structure of modules. In addition, it is recommended to involve potential clients in the tests. They will evaluate the course materials and the convenience of training. The testing group should include 10-15 representatives of the target audience and 1-2 methodologists.
When attracting potential clients, pay attention to their experience in the field in which you plan to conduct training. For example, if you help young professionals develop their skills, then you can attract them as testers.
Trial launch of an online course
Creating a questionnaire
You can develop a questionnaire using Google Sheets or Excel. After that, the result will need to be uploaded to the course designer. The questionnaire should consist of seven basic evaluation criteria:
Overall impression of the course. Find out what your students liked and didn’t like. Which assignments did they complete and which didn’t?
Correspondence of the acquired knowledge to the stated learning objectives. Were the students' expectations met?
Errors identified and recommendations. What would course participants like to improve?
Relevance of illustrations and graphics. Were the visual materials used in the training clear and useful?
Logicality and convenience of modules. Were the materials presented sequentially? Were they easy for students to perceive?
Assessment of practical tasks. How effective is the feedback in tests and simulators? How realistic are the tasks?
Overall usefulness of the course. Will students be able to use the information in real life?
Optimization with feedback
To evaluate the success of the project, it is necessary to analyze the answers to the general questions that you asked the course participants. For example, the goal of the course is to teach managers to work with customer objections. Ask the students what they have learned. The students may answer with a general phrase like: “I learned methods for working with objections.” In this case, the course most likely needs to be improved.
After completing truly effective online training, students will provide more specific answers:
Learned how to establish contact with potential buyers.
I understood how to influence the attention of clients.
I learned to argue my position to customers and respond to the main types of objections.
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