Tracking links for campaign monitoring

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In the world of influencer marketing, knowing what works and what doesn't is the key to success. One way to determine if your strategy is on the right track is through tracking, and this is achieved through tools such as "tracking links." These are tracking links that allow you to track the effectiveness of your campaigns, better understand your results and make necessary adjustments. Therefore, on this occasion we will address the most important points about tracking links and how you can use them to get the results you want. Let's get to it!


Key points about tracking links
In influencer marketing, tracking links allow us to measure the effectiveness of advertising campaigns developed.
The easiest way to create tracking links is through platforms such as Google Analytics, Hubspot or Bitly, which allow you to generate and edit them by completing a few pieces of information.
Tracking links allow you to analyze metrics such as traffic origin, conversions, ROI, and user preferences so that companies can make more informed strategic decisions.
What does tracking link mean?
A “ tracking link” is a URL that has been modified to track the source of traffic or conve chief of vp and training email database rsions that can be attributed to a specific marketing channel.

In influencer marketing, tracking links allow you to measure the effectiveness of advertising campaigns developed with content creators. With these links, it is possible to determine precisely how much traffic, sales and conversions are being generated by the mentions made by the influencer you are collaborating with.

Read also: How to measure the success of your influencer marketing

Are "affiliate tracking links" and "tracking links" the same thing?
Affiliate tracking links are a specific form of tracking links, but are used specifically in the context of affiliate marketing.

When an affiliate promotes a product or service, they are provided with a unique tracking link. If someone clicks on that link and makes a purchase, the affiliate receives a commission. Affiliate tracking links are used to track which sales and conversions were generated by which affiliates.

So, while both types of links are used to track user behavior, affiliate tracking links