Demand Generation Strategies: How to Get Buyers to Line Up to Work with You (Social Media Examiner)
This article was co-authored by Philip Ilic and costa rica b2b leads Michael Stelzner. For more information about Philip, scroll to "Additional Notes on this Episode" at the end of this article.
Demand generation is a holistic approach to marketing. Some would even say it’s the foundation of all marketing operations.
It starts with understanding how requirements work. What is the psychology behind customers seeking your brand? who are they? What do they need? What does the buyer’s journey look like?
Create a coherent marketing strategy that captures both existing prospects and new demand.
Choose the right marketing channels and platforms for your target audience.
Find the most impactful and cost-effective marketing campaigns.
What is the difference between demand generation and lead generation?