What to do if there are few orders and calls from the website?

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few orders and calls from the site
First of all, don't panic. This situation is a reason to give feedback to your contractor, because only mutual understanding and fruitful work of both parties will bring the desired result. You share which tools, promotions, offers work and which don't. Based on this, the manager analyzes changes in advertising and on the website, after which he draws conclusions and thinks over the further strategy.

From our article you will learn why there may not be the required number of calls and applications from the site and how to solve this issue.

The main reasons for the small number of applications and calls from the site
The number of requests and calls from the site is influenced by why you need this database many factors that do not depend on your site and/or advertising contractor. We have combined them into three main groups.

General situation on the market
Seasonality. Not everyone prepares their sleighs in the summer.
A general decline in demand for your service.
Crisis. A striking example is spring 2020.
A cheaper analogue has appeared on the market that can partially or completely replace your product.
No traffic to the site
There may be 2 options here:

If you don’t have advertising set up, think about it: how will users find you on the Internet?
If there is an advertising campaign, but the traffic is of poor quality or does not come at all, conduct an analysis of the advertising campaign together with your contractor. There may be no calls or applications because the campaign is poorly configured or non-targeted queries are selected.
The site does not convert
Even with a well-tuned advertising campaign, there may be no applications from the site during the season. One of the most common reasons is that users simply do not want or cannot leave an application. Why does this happen:

unclear offer and benefits for the client;
outdated design;
order buttons don't work;
Incorrect contacts are specified;
the adaptive version of the site does not open correctly on a phone;
there are many distracting elements on the page, etc.
How to solve the problem?
So, we have identified the reasons for the lack of applications and calls from the site. Now let's talk about how to deal with them.

If there is no demand
When the market is stagnant or your product has lost its relevance, do not despair and stop your activities. You can always analyze the situation with your advertising contractor and website, create a new marketing strategy, analyze the product and change your offer.

It is no secret that house building is a seasonal business. So, some house building companies do repairs and finishing work in the off-season, which helps to wait out the off-season without losses.

If there are no transitions
Analyze your advertising campaign. Test various tools to increase the number of applications and calls. Perhaps you only have Yandex.Direct connected, and your clients are looking for you on Google. Analytics will help you see all this and make the necessary changes.

We wrote about why it’s worth trying Google earlier in our blog.

If there is no conversion
You need to analyze the behavior of users on the site and understand what exactly they are looking at and at what stage they leave the site without leaving a request. Contact your site contractor if they provide such services and can conduct analytics. Based on the data you receive, you will be able to make an informed decision on what to remove from the site or add to it so that it inspires more trust in your company and people are more willing to leave requests.

To ensure that website improvements meet your business objectives, please provide feedback to the website contractor:

What objections do your customers have, why they do not choose the product, why they prefer competitors' products. It is important to display this information on the site in order to process objections already at this stage and convince the user to contact you.
Think more carefully about the target audience to make a website for these people. Let them know that your offer is specifically for them, it solves their problems and eliminates their pain points. It also happens that you are counting on people of average income, but only students leave applications. This means that you need to work on an offer aimed specifically at people of average income.
Test different hypotheses and improve your website. Place promotions, offers, benefits, capture forms, different calls to action and much more.
Development is a continuous process. If you want to constantly receive applications and calls, do not forget to conduct analytics and make thoughtful improvements . Otherwise, you can simply waste your time and money.



Try it with professionals - contact "Synapse"! We will analyze your advertising campaign for free and give recommendations, as well as consult on the work of your site. Call: 8-800-505-43-12.