collect in that period thanks to the users

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And if your goal is to increase online sales , then you should set up Key Events to track how many organic search users initiate checkout, add a product to their cart, or actually make a purchase. The final blow : Nothing is more convincing than a report that also provides you with economic data to support the other KPIs associated with the strategies being analyzed. Would you rather tell your clients that organic search provided “27,657 users,” “42,596 Key Events,” or “€61,370 in revenue” in the last 90 days? Yep, words. This is why it is important to assign a monetary value to a Key Event .

An example: if 10% of users who start the payment process complete it to united kingdom consumer mobile number list buy a €50 product, then the Key Event “payment process started” will be worth €5 on average. Multiply that value by the average number of users who trigger that Key Event in a given period and you will have the revenue that the brand could who perform that action. Knowing this data is the basis of the process of scaling a business. THE BEST FROM MARKETERS How to become a web marketing consultant : Whether you are a young digital enthusiast or an entrepreneur trying to find your place in the online world, this professional figure can be your beacon in the dark.

And in this guide we will reveal everything you need to know to become a master in this field. Because, between us, being a web marketing consultant is not just a job, it is a mission Investment Strategies for Marketers : In this video by Dario you will find a real guide to investment strategies. In the course of a few minutes he tells you his point of view on the topic and the various methodologies he uses today to invest his money. Spoiler, we will talk about passive investments, you will see some ETFs in which he himself invests and he will tell you the various lessons he has learned over time.