Why Lead Generation Should Be Part of Your Long-Term Strategy

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One of the best-known players in this industry? Vulkan, the “cyberwalling of Russian services” , according to Le Monde. This private company, which at first glance seems like an ordinary cybersecurity consultancy, supplies digital weapons to the Russian security services and is behind tools dedicated to disinformation campaigns carried out in Ukraine and Armenia. In other words, a powerful weapon that is harmful to democracy. And it advances in disguise, borrowing the codes of normality. Its activity thus contrasts with its office life. According to an article in the Guardian , Vulkan’s corporate culture is more like Silicon Valley than a spy agency, with the existence of a football team within the company, birthday celebrations for employees, etc.


Arming ourselves against these threats In a world where we no longer benin phone number library know who serves what, journalists already had to deal with the language elements of traditional communication agencies. Today, they must outwit new adversaries. With the rapid expansion of generative AI and the new possibilities of creating realistic avatars, images, videos and sounds, this new shadow industry will certainly gain more ground. It is therefore essential to promote collaboration within the fact-checking ecosystem to win battles in the fight against disinformation. This involves, for example, teaming up with cybersecurity companies and specialists in specific fields , training and raising awareness about cybersecurity on an ongoing basis, and creating common standards.


2 Twitter: Free rein for disinformation in the era of Elon Musk? Twitter, an open door to disinformation? Recently, the social network withdrew from the EU code of practice on disinformation , in a context where the company must be controlled by European regulators during the month of June. A signal that was preceded by several deleterious initiatives. Elon Musk, this “Citizen Kane of digital”, whose objective is to have a Twitter that works as he uses it, that is to say without restraint, has in fact deactivated the press center and proceeded to mass dismissals of content moderators.