Once you understand them thoroughly

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But lead generation can also be used to achieve secondary goals: increase website traffic, increasing brand awareness, building relationships with potential clients, attracting potential customers through the sales funnel. About the client portrait To work more effectively with users and consciously push them to convert, you need to understand their needs, and more importantly, their motivation. That’s why it’s important to work on several customer personas at once.


Creating content will be much easier. Use lead magnets! This is something afghanistan whatsapp phone number data valuable that you offer users in exchange for their contact information. Examples: white paper, ebook, discount code, gift. Once you have collected contact information for each persona, start moving them down the sales funnel. It’s best to draw a diagram on paper or on a chalkboard and carefully work through each stage of the funnel.


But in short, it’s all elementary: you must move it down the sales funnel. To do this, target attention, send relevant informational content, push to make a purchase. eCommerce You can increase audience loyalty thanks to technical documentation, a link to which can be provided in the product card. Reviews from other buyers and the publication of your brand's most outstanding awards (including diplomas and certificates) work well.