3. It has attractive and optimized visual content

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To differentiate yourself from your competitors, you need to stand out at different stages in which a person interacts with your brand . For example, when showing properties, real estate agencies usually place a carousel of photos, either from the pilot or renders. In this aspect, you can show your properties in a more original and attractive way, in order to stand out from the rest.


An excellent idea is to implement virtual tours that show the property with 360-degree photos that make the potential client's purchasing process an immersive and different experience.

But for this tool to reach the right people, you need to know where to place it. It is recommended that you place it on a well-optimized landing page so that you can effectively attract contacts from potential clients.

4. Use Google to study your competition
Imagine that during your research into trends and keyword usage, you realize that there is a large volume of people who need to know the procedures necessary to sell their house, then you can use the Google search engine itself to obtain information about what other real estate agencies and institutions interested in solving that search intent are writing.


When you perform this query in the search engine, you will be able to see that in the first 3 positions there are different company profiles , not only real estate companies; in the first result there is a real estate training academy, and in the next 2 there are real estate portals.

Now, you might be wondering how a training center can outperform companies that are dedicated to cambodia lists solving that query in real life, and the answer is because their SEO strategy is better optimized.

If you want to rank for this keyword in question, you will have to analyze each result and identify what they are talking about, so that you can provide even more value. This is not an easy task, as it will require the implementation of most of the strategies discussed in this article, together with SEO experts.

5. Find new ideas for your blog with Artificial Intelligence (AI)
Another key to real estate marketing is to take advantage of new tools that help you streamline your tasks, such as ChatGPT, which is very useful when planning your content strategy, as it will give you very specific ideas about what topics to address within your blog .

In the program you can ask all kinds of questions to thoroughly investigate the real estate market, for example, you can ask questions like:

What is important when looking for a new home?

Where AI will answer you in detail about your concerns and steps to take when looking for a home, taking into account the location, size of the property, price, among many others that will serve as a guide to create future articles optimized for SEO.