Excess of self-promotion. Cases are not created to show off their advantages, but sometimes authors get too carried away with self-praise.
Lack of important details. You need to show not only specific results, but also how you got there, otherwise clients will start to doubt.
Criticism of previous contractors or subcontractors. If the criticism is not supported by your superior results, clients will get the impression that you are simply taking revenge on your competitors.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about the business case
A business case is a tool that works at paraguay phone data all stages of the sales funnel. It shows the practical activities of the company, transfers knowledge and increases audience loyalty. It is better to write a small but high-quality project with the help of specialists who will help to correctly design it and attract the most targeted consumers.
What is a case competition?
There is an opportunity to send a case to the Workspace Digital Awards competition. It is held in the categories of SMM, search engine promotion, application and website development, design, brand creation, etc. Each block is represented by several nominations.
When is it better not to write case studies?
The case will not produce results if you:
you work in the low price segment;
you are doing routine work;
use offline sales channels, sell typical goods;
are involved in tenders or government contracts;
You operate according to the “six handshakes” system and don’t plan to change anything.
What makes the case worse?
Language that is not clear to the customer. The impression can be spoiled by professional expressions, slang words, complex turns of speech that not everyone can understand.
Cases should be informative and useful, easy and convenient to read.