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‍How to determine keywords and monthly search volume You can use a keyword research tool to determine what relevant keywords are being searched on Google and approximately how many times per month. If you don't have access to a keyword research tool or agency to support you in the research, can you also look at Google Search Console data (under Search Performance) to see what keywords are currently being used to find your site. Look at impressions to find keyword opportunities, as those may be keywords that get impressions but don't rank well enough to get clicks. You can use the number of impressions per month as the monthly search united states of america number screening volume. How do you calculate ROI for specific keywords? To calculate ROI for specific keywords in SEO, you must first analyze revenue and return at a URL level, then extrapolate that to keywords/keyword groups. With the predictive ROI calculation we covered above, you are predicting ROI for specific keywords already. To calculate ROI for specific keywords after project completion, you will need to understand the ROI for each URL (which is how our calculator template is structured), and then know which keywords r.


With that information, you can figure out which keywords or group of keywords were contributing to the return seen from that specific URL. Because analytics and SEO tools (like Google Search Console) don’t give much keyword-specific data, measuring by URL is currently the most accurate way to calculate revenue or return by keyword. As you can see, although SEO gets fewer performance data points than many other platforms, there are still reliable ways to predict and measure SEO ROI. These quick wins for D2C eCommerce SEO (direct-to-consumer search engine optimization) are for ecommerce marketers who already have an understanding of SEO basics and ranking factors (keyword optimization, quality content, backlinks, and more) and are looking for actionable steps to expand optimization for their direct-to-consumer brand. If you need a quick refresher on any of this, check out our article on the top factors for SEO. Before we dive into strategies for a few quick wins for direct-to-consumer, or DTC/D2C ecommerce SEO, note that the “quickness” of each win depends on what capabilities you already have on your ecommerce site. If your website already allows for text to be added to product category pages, you’re set up for two out of three of our quick wins below.