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These departments were previously organizationally divided. but were also physically separated. with hundreds of meters between the different buildings." Anvar Samost explains. The transfer of knowledge between the editorial offices was particularly difficult at the time. Now. the newly merged departments collaborate on a daily basis. 2 Prioritize real-time digital information on the website and radio A key element of the success of the Estonian editorial shift. all the information is broadcast in real time on the website and on the radio.


Digital has become the priority. The scoops of the JT only come argentina telegram from what is happening live .debates. reactions. controversies. etc.. “There is no cannibalization between ERR platforms. they complement each other. Digital is always with you. on your phone. easy to consume. That’s where we broadcast most of the information. Radio offers the feeling of being present at a news event – ​​we tell you the story directly. And TV offers context and a sense of unity.


” While online presence is highlighted. it is the ERR website that takes precedence. Unlike some media outlets that are increasing their presence on social media to reach a younger audience – notably on WhatsApp .+61.. Instagram .+39.. TikTok .+55.. and YouTube .+44. – hyperdistribution is not a pillar of the ERR strategy. "Less than 10% of our digital traffic comes from social media or Google. which we treat as competitors." explains Anvar Samost. before continuing: "In Estonia. our website traffic is only 10% lower than Facebook's. so we don't see why we would give access to our content.