Adidas recognizes the importance of targeting and engaging younger demographics, particularly Gen Z and millennials, who represent a significant portion of its target audience. These demographics value authenticity, social responsibility and inclusivity. Adidas aims to connect with them through culturally relevant marketing campaigns, influencer partnerships and community engagement.
Use digital marketing
Adidas uses various digital platforms such as social media, e-commerce websites and mobile canadian colleges universities email list applications to engage with customers, promote its products and build brand awareness. To effectively connect with its audience, Adidas invests in targeted digital advertising campaigns, influencer partnerships and interactive online experiences.
Adidas aims to reach a wider audience and create meaningful digital brand experiences by embracing digital technologies and staying at the forefront of digital marketing trends.Target new segments
Adidas aims to expand its customer base by targeting new consumer segments. By identifying emerging trends and customer preferences, the company develops specific product lines or collaborations that appeal to these new audiences. For example, Adidas has successfully expanded into the athleisure market, targeting fashion-conscious consumers who seek style and functionality.