The company has started rolling out the feature to select users in the US and only then will it be available to everyone. For now, we'll keep an eye out for potential release dates.
For those who like to keep up with trends, we are increasingly seeing short phone number details usa -form videos everywhere. Instagram, for example, is prioritizing short-form videos with Reels, YouTube has launched YouTube Shorts , and Twitter is also enabling video content for its users.
Not to mention, of course, TikTok, the pioneer of this format and source of inspiration for these (and many other) examples, including Amazon's most recent feature.
If you're wondering whether this new approach to social commerce makes sense for Amazon, the answer is: yes .
Short-form videos are here to stay, at least for now, and recent data from Google confirms that nearly 40% of Gen Z already prefer to search on TikTok and Instagram over Google Search.
That said, I’m not really surprised by Amazon’s decision to invest in this universe, as it’s the language its customers are increasingly speaking. According to Amazon’s Chief Purchasing Officer Oliver Messenger, “ video-based content really helps [customers] understand the product better .”
But will Inspire be able to compete with Instagram and TikTok? It's clear that the feature is aimed at diverting customers' attention from these other apps, but will it be enough? For this question, I'm not sure if the answer is still yes.