The digital marketing guide for mobility and transportation companies

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Guides , Transport

Mobility and transport: a guide with digital actions to attract users and improve CX
Posted by Ana Alonso García on August 21, 20190 Comments
Updated by Cool Tabs on August 24, 2023

For some years now, there has been a growing environmental awareness among citizens , which advocates a more sustainable and flexible model of mobility and transport. Faced with this paradigm, traditional means of transport coexist in cities with other new transport models and options ( VTCs and Mobility as a Service services, such as carsharing , motosharing , bikesharing or electric scooters), which are increasingly known and used by citizens .

Mobility and transport sector: digital marketing actions

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Digitalization in the mobility and transport sector
Digital marketing actions: the great ally
The digital marketing guide for mobility and transportation companies
What will you find?
Digitalization in the mobility and transport sector
The use of technology by mobility and transport service companies has allowed travellers to improve their user and customer experience : purchasing a ticket from the company's website, requesting a pick-up service at a specific time, enjoying online entertainment on board...

The fact that companies in the sector have become digitalized, almost equally, now places them in a position where it is more difficult to stand out from the competition.

Digital marketing actions: the great ally
Both traditional transport companies (buses, trains, airlines, taxis, etc.) and new mobility services are faced with the challenge of getting users to choose them as the first option over the competition . In addition, they must offer a unique customer experience that allows them to retain these customers.

In this challenge to stand out from their competition, mobility and transport service companies have an ally that many are unaware of: raffles and interactive marketing campaigns . This type of digital marketing action will allow them, among other advantages, to generate brand image, attract users and obtain qualitative data about them.

To help you in this task of attracting users, converting them into customers and improving their experience, we have prepared a complete practical guide with digital actions and interactive campaigns . It includes ideas and real examples that have been launched by well-known mobility and transport service companies.

Digital marketing guide: mobility and transport sector

The digital marketing guide for mobility and transportation companies
This free eBook offers you a range of ideas that you can implement within your brand's digital marketing strategy.

What will you find?
As you can see when you download the mobility and transport guide, within the digital marketing actions, we make a distinction between interactive online campaigns, which include a personal data form, and raffles on social networks. Thus, you can find:

Interactive campaigns
We will tell you which are the best types of marketing campaigns bulk sms jordan to reach and get to know your target audience. As we will explain in more detail, the main objective will be to capture leads from potential clients. Although depending on your secondary objectives, you can launch one or another mechanism: gamification quizzes , instant prize distribution and promotional codes , voting contests ...

We will dedicate a point to interactive campaigns on board , which you can carry out when providing your services and which are aimed at those users who become clients.

We also have not forgotten about Customer Experience management campaigns , which will allow you to execute automatic customer loyalty and retention actions .

Giveaways on social networks
The second of the actions you can carry out for your brand are direct raffles. On this occasion we will focus on raffles on Instagram. And within the social network of photography, we will tell you which are the star dynamics on Instagram , depending on the objective :

Attract target audience
Rewarding and building customer loyalty
Generate brand image