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LEGO’s extensive global reach, with operations in over 140 countries and more than 1,000 brand stores, further cements its position as a favorite across borders. With 147 new stores in 2023 alone, LEGO has brought its iconic experience to even more communities worldwide. This widespread presence allows LEGO to connect with diverse audiences, adapting its beloved products to appeal to different cultures. Beyond toys, LEGO stores create memorable experiences that reinforce the brand’s values ​​and inspire creativity worldwide.


As LEGO grows, it strengthens its role as a household name with universal bulk sms colombia appeal, increasing loyalty and engagement across generations. 2. Brand recognition The LEGO name is recognized worldwide and is a symbol of quality and the unleashing of creativity in both children and adults. Known for its unique interlocking brick system, LEGO has become more than just a toy. It is a trusted brand that has been passed down through generations and cherished by families for decades.


With an estimated brand value of $13 billion by 2023, LEGO’s reputation for sustainability and imaginative play continues to grow, enthusing a loyal fan base of all ages. This strong brand recognition allows LEGO to maintain a clear advantage in the toy industry, reinforcing its role as a beloved source of creative play and family tradition worldwide. 3. Safety LEGO’s commitment to safety is as strong as its commitment to creativity.