On top of that, before I invest time into building

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On top of that, before I invest time into building anything, I want to get more people engaged in my idea as it takes shape.

Enter: A giveaway idea.

One of my favorite potentially viral marketing tactics that I used during my time at CreativeLive was giveaways.

The idea is simple: Run a sweepstakes and give away an awesome, relevant afghanistan phone number database or service for free in exchange for asking entrants to sign up for your email list first. Incentivize them to share the giveaway on the backend after they sign up by offering a few “extra” entries into the giveaway for every friend they refer to my giveaway.

If I get 50 of my early feedback group members to enter my giveaway and share the giveaway with just 3 of their friends each… that would lead to me generating 150 new subscribers to join my feedback group.

There are tons of tools for doing getting a giveaway up and running very quickly and effectively.

I chose KingSumo Giveaways by AppSumo, a WordPress plugin, mostly because I have a lot of friends whom it’s worked well for and Noah Kagan who runs AppSumo has been a great source of advice to me—I figured I owed him one by now.

Here’s a snapshot of the giveaway landing page in action on Buffer’s website:

validate-business-idea-buffer-giveaway
I found a flash deal for KingSumo Giveaways online from an affiliate partner of AppSumo (which of course is no longer available) and picked it up for $49.50. Seriously, it was just lucky timing that I got this discount. These discounts come and go all the time, so keep an eye out and be patient.

You can still grab the plugin from another affiliate of theirs for $99 right here and if you sign up for their email list (and AppSumo’s), they often discount down to the $49.50 price point when running specials.