Believe it or not, the world of memes is very extensive and complex. Today, there is a whole culture surrounding them and they are an important part of the content shared on the Internet around the world.
But what are “memes”? They are a very fast exchange of information, generally for humorous purposes, and they require a prior context to understand it. Whether in GIF format , phrase, graphic or video, memes are nothing more than an idea that is exchanged within a community that shares the same cultural environment . And the same meme varies depending on the context in which it is placed.
Also, did you know that they have their own life cycle? Yes, yes, as we told you. They are born, they go viral, they mutate and, although many of them persist over time, most of them will be forgotten as the days go by.
But where some see just another way to share jokes online, community managers belize telegram lead social media specialists see a golden opportunity for the development of a company because, as you have probably already guessed, meme marketing consists of adapting the world of memes to the interests of a brand .
Source: Trend Agency.
Still not convinced? Below we give you the keys to this online phenomenon and why you should incorporate it into your social media strategy right now. Let's get to it!
Why you should use meme marketing
Create community
It's from the 1st year of Communication. If there is a group of people communicating, there will always be jokes, behaviors or internal circumstances that only the members themselves understand. And, therefore, a meme is nothing more than an icon that brings together a group of individuals within a common imaginary.
It is in your hands to create and develop a universe around your brand with which your audience can identify.