Advertising posts in thematic communities

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To launch advertising in thematic communities on VKontakte, you can use different options:

through the market platform ;
directly through community administrators;
using third-party exchanges.
Let's consider the pros and cons of each option.

Advertising in communities via the market platform



This is the official way to advertise in communities, which gives advertisers some guarantees, such as a refund in case of violation of the terms.



To launch advertising in communities through the market platform, you need to create a new post or select an existing one.



Once the post is created and checked by moderators, you can choose the community that suits you. To do this, you need to specify several mandatory criteria:

accommodation budget;
duration of placement.
In addition, you can clarify your advertising database requirements for the community:

subject matter;
coverage;
region of residence;
average age and gender of subscribers.
The market platform will select groups that match your criteria. You can view detailed statistics for each and select only those that suit you. If you don’t like any of the communities, exclude it from the selection.

You can track the effectiveness of each publication on statistics charts in order to adjust your advertising campaigns in the future.