How to Reduce Routine with Automation

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One of the options for automation in online advertising is automatic rules. Such a tool exists, for example, in Google Ads and Facebook Ads. Automatic rules allow you to set conditions and events that should occur if these conditions are met.

If you have an algorithm or logic that you follow when running and optimizing your advertising campaigns, you can write them down as rules so that they are executed automatically.

Unfortunately, not all logic can be implemented through rules, so, for example, in Google Ads you can manage advertising materials using scripts. But this requires programming skills, so this option is not suitable for everyone.

And Facebook Ads doesn't offer any chinese overseas asia database alternative to its rules other than using the Marketing API. But that's an even more complex option than Google Ads scripts.

Let's look at the problems using real-life examples.

Case one

After launching a new advertising campaign on Facebook Ads, we need to track what results it will show after accumulating sufficient statistics.

Let's say that we consider the costs of $20 or 20,000 impressions per ad set (whichever happens faster) to be sufficient statistics. If we get too expensive impressions (CPM> $2) or clicks (CPC> $1) in this ad set, then it's worth paying attention to. You definitely shouldn't turn it off right away, but you should pay attention.