Three levels of business

[bhasan01854]

We've sorted out the types of advertising and contractors. The question is what exactly your company needs. Here, everything depends on the scale of the business and current tasks.

Small business
Who: individual entrepreneurs, startups or small family businesses with a turnover of up to 50 million ₽ per year.

What product is offered: often a new one, not yet known to the market. Small companies can also offer services and goods to order, and provide personal service.

Advertising budget: either absent or allocated sporadically.

Adequate tools for this level: advertising in the media, often on the principle of "being your own media". A simple, even homemade, website on a constructor and advertising in social chinese overseas america database networks are the norm for the first level.

Which contractor to choose: entrepreneurs do a lot themselves, plus they use specialized services - for example, to set up advertising themselves. For individual tasks, they can hire freelancers, more often for one-time work, and not regularly. And this is a completely healthy scenario.

There is no point in going to a good streaming agency at this level, because the budget is very small. Plus, if the product is non-standard, it will not be very easy to promote it with SEO and contextual advertising due to lack of demand.

If such a company does contact an agency, it expects a miracle from this cooperation - a flood of orders for minimal money. But miracles, of course, do not happen. When there is no budget for promotion, and we invent something out of nothing, the result is appropriate.