In fact, in addition to evaluating the performance of your social content and the related audience growth ( remember to analyze content formats, topics, publication timing ), we also recommend that you carry out a “Sentiment Analysis”.
Sentiment analysis is the process of evaluating the way and tone in which users interact with brand content. One of the most interesting and quick ways to perform a Sentiment czech republic reverse phone lookup Analysis is to categorize comments into three categories :
positive comments
negative comments
neutral comments
with the aim of analyzing the target's perception on a specific topic, but also of intercepting possible critical or strong points that the public addresses directly to the brand.
Alt : We must tell you that this is a basic qualitative and sentiment analysis, meaning that it does not use complex software for the automatic study of language on social media.
If your goal is to have a qualitative overview to include in the final report, which can offer a general overview of how users interact with the brand and the content, you can do it as suggested in this article.
If, on the other hand, you are looking for professional tools to carry out sentiment analysis online, consider learning more about this TalkWalker article which lists “10 best sentiment analysis tools” .