Ignoring Competitor Keyword Movements

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Are you tracking your competitors’ keyword rankings ? If not, you’re missing out on a valuable opportunity to improve your SEO strategy.

Through competitor analysis, you can:

Identify a list of keywords to target
Staying ahead of trends
Improve your overall SEO performance
Knowing what works and what doesn't
Let's say you see a competitor ranking for a keyword you don't target but that has a high search volume and at&t email list low competition. You've discovered a golden opportunity to add that keyword to your list and start ranking for it yourself.

By doing so, you can attract more visitors to your website and increase your profits.

Neglecting algorithm updates
Google and other search engines regularly update their algorithms. Therefore, keeping up with algorithm updates is important to analyze your website's keyword rankings. This way, you can adjust your SEO strategy accordingly if you want to maintain your current position.


Google Algorithm Update
Source: X

On August 22, 2023, Google made a major change to its search algorithm. It announced an update, called the broad core update , designed to improve the overall quality of Google search results.

Some websites may move up or down in ranking following the change, depending on the quality of their content and user experience.

If you run a website that sells products, it's important to ensure that your product reviews are of high quality. You can do this by encouraging customer feedback , responding to reviews, and removing fake or misleading reviews.

Analyze algorithm updates and make changes to your SEO strategy if necessary. Be patient, though, as it may take some time for your site to recover after an algorithm update.

In other words, your keyword performance may suffer. But it could recover within a few weeks and outperform your organic search performance again.

Final thoughts
Avoiding mistakes when analyzing your website's keyword rankings is essential to SEO success.

It's highly likely that half of SEO professionals make at least one of the common keyword ranking mistakes discussed in this blog post. Each mistake can cost you valuable traffic, leads, and sales.

If you are one of the many SEO professionals who are making keyword ranking mistakes, don't worry. It's not too late to turn things around.

Save this guide for future reference whenever you're tempted to make changes to your content or SEO strategy based on fluctuations in keyword rankings.

Patience is the key to achieving your search engine optimization goals and increasing your average position in search rankings. Here's to your success!