Ways to use graphics in your content marketing

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Did you know that images are processed 60,000 times faster than text? Well, this indicates that graphics rule in content marketing! People are visual creatures – they tend to focus more on content that is pleasing to the “eye”. Therefore, they are quickly drawn to graphics that hold (and capture) their attention.

So how can you use graphics in your content marketing efforts? Read on to learn more;

What are the advantages of graphics in content marketing?
These graphics play an essential role in content marketing . Visuals allow content marketers to accrue apparel company database several benefits. These benefits make more than 50% of marketers use visuals in more than “91% of their content.”

So what are the benefits of graphics in content marketing?

Increase engagement

Benefits of graphics in content marketing
Source: Zipdo
One of the main benefits of graphics in content marketing is that they improve your audience engagement. Whether you want to attract your customers or your employees, content marketing is the best way to do it.

Graphics used in content marketing stimulate the “emotions, imagination and curiosity” of your target audience.

Plus, they invite your “target audience” to interact with your content by “sharing, zooming, scrolling, and clicking.” Studies show that visual content is 40* more likely to be shared on social media. This is because these graphics trigger audience response.

Apart from attracting customers, it is equally important to engage employees to have a happy and productive team. With the help of HRMS platforms you can engage your employees in content marketing.

You can ask your employees relevant questions, conduct a survey with them, turn it into charts, and then post the results on social media. It will help your team feel valued and motivated.

Reduce the bounce rate
A high bounce rate means that your marketing strategy is ineffective. Therefore, one way to overcome this “ineffectiveness” is to use graphics. Keep in mind that visual elements, such as memes, graphs, and tables, increase the readability of your content. Moreover, they make your content more captivating for the target audience, which leads to a reduction in the bounce rate.