Best practices for creating a pillar page

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As we have seen, the pillar page is the heart of a topic cluster . It is the page that we want to position in Google, where all the information related to the main topic is concentrated, and the point that we want visitors to our website to reach when they land on one of the different subtopics.

If you are wondering what characteristics an effective pillar page should have , we want to leave you six recommendations : The experience with pillar pages demonstrates something we all belgium email list suspect, and that is that we do not like to read very long texts on the Internet. Remember that a pillar page is quality content, very exhaustive and detailed, and if it really provides value and has been well worked on, it will require time from visitors. A HubSpot study from March 2017 highlights that 90% of website visitors prefer to read long content in a PDF rather than on a website . It is much more convenient to see if it is information of interest, to have the option to download the PDF, save it and read it later when you have a little more time.

1. Provide a downloadable version via a form
Here we find the answer to the question we asked ourselves a moment ago: How can you transform web traffic from a pillar page into leads ?

A pillar page is not a landing page , although there are some elements in common. The main difference is that in a landing page , the information is hidden behind a form, so that only after providing their data, the visitor receives the information and can know for sure if it can be useful for their interests. As this information is hidden from search engines, the landing page does not generate SEO positioning, while in a pillar page this content is available from the first moment for users and search robots.