How to Maximize Organic Visibility with SERP Features

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The only constant in digital marketing is change. And businesses need to stay ahead of the curve to succeed online. One way to do that is to optimize your content for SERP features.

SERP features are attention-grabbing snippets, reviews, videos, and other content that appear at the ameriplan email leads top of search engine results pages (SERPs). They can help you increase your organic visibility and drive more traffic to your website.

This article explains the characteristics of SERPs in more detail and offers tips on how to optimize content to increase organic visibility.

What are SERP features?
SERP features (rich results or featured snippets) are special elements that appear above or next to organic search results (those blue links) on a search engine results page.

Studies reveal that 11% of the 5.5 million SERPs have featured snippets. This means that there is a significant opportunity for websites to improve their visibility and traffic by optimizing SERP features.

Here is a list of the main SERP features you should know about:

#1. Featured Snippets
Featured snippets are short summaries of websites that directly answer users' search queries. They typically appear above organic results, at the top of the search engine results page (SERP).

Featured snippets can be in the form of text, lists, tables, or images. Here is an example of a text snippet:


Featured Snippet
Websites that appear in the snippet position can experience a significant increase in click-through rates (CTR) with over 35% of all clicks .

#2. Knowledge boxes
These boxes appear in Google Search when you search for entities (people, places, organizations, and things) that are in the Google Knowledge Graph.

They are designed to help you get a quick snapshot of information about a topic based on Google's understanding of the content available on the web.


Knowledge panels
#3. People also ask
Most people search on Google in the form of a question. And that's where you can discover a treasure trove of information using the "People Also Ask" feature in Google SERPs.

The SERP section displays related questions users are asking about the same search topic. By understanding the exact questions users are asking Google, you can create more relevant and useful content for your audience.

For example, Termly is a leading brand that offers a free terms and conditions generator for small businesses. By thoughtfully including FAQs about their terms and conditions on product and resource pages, Termly has earned a coveted spot in the People Also Ask feature snippet.