For example, let's say someone fills out the contact form on your website and includes a brief note or comment. Automation alone allows your marketing team to notify the right people when the form is submitted and send an autoresponder immediately. But if we couple that capability with AI, now the software can actually “read” the note to decide how urgent it is and who should follow up. In some cases, thanks to natural language processing (defined below), the software can even respond appropriately.
Thanks to AI, personalization will not be limited bahamas phone number database to including the recipients' first name in the subject or greeting. You can go much further. Imagine sending an email to each contact at their ideal time based on past behavior. Or consider automatically sending the right offer based on a person's recent search history. We tend to think of artificial intelligence (AI) as tangible technologies, like robots or even Watson. more abstractly, in the form of algorithms.
And that technology is essential for marketers who want to stay at the forefront of the industry. What's the best strategy for you? Learn more about Smart Marketing! Internet of Things (IoT) The Internet of Things (IoT) refers to the connection of everyday devices to the Internet. It has already had a significant impact on the global supply chain because it allows machines and other devices to "talk" to each other. For marketers, IoT promises to provide much more context for customers' habits, needs, wants, product usage, and purchase intent.