The integration between Google Ads and GA4 allows you to transfer valuable data such as conversions, behavioral metrics, and attribution. If you don't have the correct permissions, you won't be able to establish this connection, which will limit your ability to optimize campaigns and analyze results in real time.
Checking your access levels is the first step to getting the most out of these tools.
Linking accounts
Once you’ve verified your access levels, the next step is to link Google Ads with Google Analytics 4 (GA4). This integration is key to centralizing information and making the most of both platforms. By linking accounts, you’ll be able to analyze the impact of your advertising campaigns, track conversions, and optimize performance based on real data.
How to link accounts step by step?
In Google Analytics 4 (GA4):
Go to the Property Settings section in the administration menu.
Click Google Ads Links .
Select Link and follow the instructions to find chile whatsapp data the Google Ads account you want to connect.
In Google Ads (if necessary):
Go to Tools & Settings > Settings > Linked Accounts .
Look for the Google Analytics option and confirm the link if it is not already active.
Benefits of linking
Enhanced conversion tracking: GA4 data helps you measure the impact of your campaigns and identify which ads are driving results.
Shared Audiences: You can create audiences in GA4 based on user behavior and use them for retargeting in Google Ads.
Advanced Analytics: GA4 provides detailed reports on how users interact after clicking on an ad.
Important considerations
Make sure the accounts are managed under the same email or that both users have cross permissions.
Once linked, verify that data is being shared correctly by reviewing the information flow in your Google Analytics reports.
Linking accounts is an essential step to optimize your Google Ads campaigns and get more accurate analytics in Google Analytics 4, ensuring a data-driven approach to your marketing decisions.