What are the benefits of automatically sequencing email?

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Using automated email sequences requires a lot of work from the marketing department at first, the benefits that companies can receive far outweigh the initial effort:

The time spent on communications between employees and users is drastically reduced, because by sending responses automatically, it is no longer necessary to spend hours of work on this activity.

In an ideal world, the satisfied customer compliance directors email list would become an ambassador for your brand, recommending it wherever they go. In the real world, the prestige of your brand can benefit from a good rating or review. Consider, for example:

When you make an online purchase, do you pay attention to the reviews of the product or the purchasing process? You certainly do.

Customer experience is the overall impression that customers have of your brand. It does not refer only to the products or services you offer, but also includes the entire shopping experience.

When sending emails manually, it is very possible to make writing errors , but when using sequences, you only need to validate an email once and then send it to everyone on a list in the same way.

They increase conversion by sending content at the right time for the user . If the email is automated, user conversions are more likely because we will gain their trust based on the material they need at any given time.
When working with a very large database of users, automation through lead scoring allows you to know which users are ready for the final sale and which ones need to receive re-engagement messages.