This is the acronym for the concept marketing qualified lead, which in Spanish means something like: potential client qualified by the marketing team. Since it is customary to use words in English in marketing, it is netherlands phone number list for many terms to keep the acronyms of their original languages.
It is very interesting to recognize and work with them, because they want to know your company and evaluate the solution you propose. This means that it is a potential client who is already in the middle of the sales funnel – MOFU (Middle of the Funnel).
Any company that takes seriously the possibilities that its website or blog gives it regarding the conversion and generation of leads, must learn to work with MQLs effectively.
How is it different from a lead?
A lead is an essential marketing figure. It is a visitor that we manage to attract and help to perceive that he is ready to be led through the sales funnel. In other words, he is at the mouth of the funnel.
An MQL is an improved lead, which was educated and led by the marketing department to the middle of the funnel and was thus in a better position to evaluate the product and also much closer to making the purchase.