A company providing B2B services notices

rakibhasanbd4723 · Post by **rakibhasanbd4723** » Thu Jan 23, 2025 6:22 am

Stage conversion helps businesses approach each stage of the sales funnel more consciously. Here are some examples of this approach in real life:
Online store . Let's say an online store sells electronics. Using stage conversion analysis, marketers can see that conversion is low at the interest stage (user adds product to cart), but high at the decision stage (user makes purchase). This may mean that users are interested in the products, but are held back by high prices or inconvenience of checkout. To improve the situation, steps can be taken to simplify the buying process or offer discounts.
B2B service . that at the "consideration" stage (the user receives an offer of cooperation), the conversion is low. This may indicate that the offer is not attractive enough or does not meet the client's requirements. The business can analyze the content and offers to adapt them to the needs of the audience.

Educational course . An bulk sms israel online course notices that at the "interest" stage (the visitor looks at the course description), the conversion is low. Perhaps the problem lies in the course description not being attractive or detailed enough. In this case, it is possible to improve the description, add student reviews or offer trial lessons.
Relationship with other terms

The concept of conversion stage is closely related to several important marketing terms, such as:
Sales funnel . This is a model that reflects the process of a customer's journey from getting to know the product to making a purchase decision.
Customer Lifecycle : This is a broader term that describes interactions with a customer at all stages of their journey, including after-sales service.
Performance indicators (KPIs) . Conversion by stage is part of the overall KPI system that helps businesses track and optimize their activities.
These concepts help you more fully assess customer behavior, identify vulnerabilities, and build more accurate and effective marketing strategies.
Criticism and expert opinions