7 Effective SaaS Marketing Strategies That Will Skyrocket Your Growth

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However, gaining subscribers and users involves much more than just throwing out a few social media posts and hoping for the best.

Having a clear and efficient Digital Marketing strategy is crucial for the success of your company and this leads us to talk in depth about marketing strategies for SaaS.

Why is this so important? The software-as-a-service (SaaS) industry is overseas chinese in uk data booming. As more businesses begin to rely on virtual technologies to keep them connected to their customers or constituents, the need for services like the one you offer is greater.

The problem is that many entrepreneurs and business groups are noticing this market trend, which is why investments in the SaaS universe continue to increase and competition continues to grow.

For this reason, you must keep in mind that the user who needs you so much cannot choose you over hundreds – or even thousands – of competitors if he or she does not know that you exist .

And that's where having a really solid marketing plan is crucial to your growth. If you don't, other companies will, and they'll gladly steal your target market by luring them away with their solution.

In this guide, we'll dive deeper into SaaS marketing strategies and the reasons behind the need for an organized and strategic plan.

We will address the following points one by one:

What makes SaaS marketing different?
What are the key points of a SaaS marketing strategy?
What SaaS marketing metrics should you track?
Top 7 SaaS Marketing Strategies with an Emphasis on Growth
Ready to get started? Here we go!

What makes SaaS marketing different?
Before we can get into the more specific details of SaaS marketing strategies, it’s important to understand why this type of digital advertising is different than any other product or service offering.

For starters, you're offering an item that relies on something intangible, meaning the buyer can't touch it, feel it, or put it on the table in front of them.

It is also not a service where the difference can be perceived immediately upon use, as is the case if we hire someone to mow the lawn or paint a wall in the office.

For your customers to see the value of your SaaS platform, you need to be in direct contact with their various pain points and make the case for why your service gives them what they need to thrive.

Once you can nail down this concept and come up with compelling reasons to sign up for the SaaS platform, you'll be ready to start tailoring your marketing around that message.

It makes sense, right? This shift in understanding must constantly drive a value perspective and is the main reason why marketing for SaaS is different from other approaches.


What are the key points of a SaaS marketing strategy?
Now that you know that the value angle is what makes a SaaS marketing strategy important, it's time for you to learn some key points to make your campaigns successful.

Whether you're using paid social media ads, focusing on organic traffic , or using a team of marketers to reach your leads directly — or you mix all of these practices, which is a great option — covering the following areas is critical to your results:

How does your SaaS product solve the problem?
Whenever you market your SaaS product, you should directly address your customer’s pain points and clearly explain how your software solves these problems.

What makes you better than the competition?
If your niche is incredibly competitive, your advertising campaigns should highlight the features that make you the best option.

The next steps to follow
Many companies forget to mention the next steps they want the customer to take to sign up for their SaaS product.

Whether it's a free trial, a trial offer, or another special offer, make sure you provide a clear path forward.

As you develop these key points, try to keep them as consistent as possible across all sales channels.

This gives your leads the ability to internalize your message, regardless of whether it's the first or fifteenth ad they encounter.

What SaaS marketing metrics should you track?
Once you’ve determined your marketing message and are starting to use digital advertising to promote your SaaS product, you’ll need to start tracking metrics.

This is very important as it gives you an idea of ​​what your business should scale up and also what you need to reduce or eliminate from your strategy.

However, not all statistics are considered equally relevant and provide us with the same conclusions.

In short, the four most important indicators to pay attention to are:

1. Unique visitors
You need to track how many people are viewing your landing page, ads, or website.

Make sure to take note of elements of traffic sources, such as organic advertising, paid advertising, social media, etc.

2. Lead-to-Customer Rate
This is the number of people who take action and sign up to learn more and ultimately become actual customers or subscribers.

3. Churn rate
With SaaS marketing, churn rate is the number of subscribers lost at the end of the month.

You always want your new subscriber rate to be consistently higher than your churn rate.

4. Life-Time Value
This is the average value of what your company earns from a customer over the entire time they are subscribed to your SaaS platform.

Of course, there are many other metrics you should pay attention to when tracking your SaaS marketing campaigns and strategies. Which ones make the most sense for you will depend on your price point, niche, and target customer.

Top 7 SaaS Marketing Strategies with an Emphasis on Growth
Finally, we have some extremely effective SaaS marketing strategies to help you skyrocket your growth.

These types of campaigns work exceptionally well and are a different twist on traditional B2B sales.

The good news is that most of these strategies are incredibly easy to launch and only require a small amount of effort to continue promoting them.

They simply show how working with your platform can improve the specific pain points of your target audience.

Without further ado, here are our seven favorite strategies to help you boost your SaaS!

1. Offer a free demo or trial period
SaaS customers want to know that their investment in your product is worth it.

However, most decision makers aren't completely sure their features are what they need until they try them out.

This creates an interesting balance between giving in and offering access to the platform for free, putting basic features in the hands of the user, which then encourages them to pay for a paid version.

This is where offering a free demo or trial period becomes a great marketing strategy for SaaS.

Not only do you have the opportunity to collect information and convert a visitor into a lead, but you also have the ability to show the value of your product over a set period of time.

The best part about this type of marketing strategy? There is relatively no barrier to entry for most customers.

If they feel that your SaaS is a valuable asset to their organization, then there is no reason not to sign up for the paid version at the end of the trial period.

Compared to other industries, this method really works in your favor.

2. Offer referral bonuses
Consider offering referral bonuses when your subscribers help another organization join as a paid member.

This is another great SaaS marketing strategy that is very simple to implement and doesn’t cost a business too much of their budget.

We really like this idea for the simple fact that it works in almost any SaaS marketing model.

Whether your product is a platform for churches or helping boutique hotels rent more rooms, chances are your subscriber is talking to someone else in their industry.

A small referral bonus is nothing compared to the value of word-of-mouth marketing you get, plus it ensures that satisfied customers will go out of their way to tell others about your service.

You can also take this a step further by creating an affiliate marketing program .

This is where an influencer or blogger receives a small bonus for every paying customer they receive through a coded referral link.

In certain niches, this can be a very powerful way to grow brand awareness and increase your marketing power with minimal effort.


3. Use Content Marketing
Knowledge is power. When it comes to marketing for SaaS, spreading information that is important to your niche or industry is a great way to position your company as a specialist.

That's why a coherent Content Marketing strategy is so important for your business.

How do you do this? Well, think about all the topics your target customer might research online.

Then, write keyword-optimized articles and blogs on these topics.

Be as descriptive as you can to really convey that your company understands their needs in a meaningful and honest way.

After all, you want to position your SaaS brand and service as industry specialists . Finally, publish the blogs and articles online.

Please note that this may be part of a guest posting opportunity or on your own website.

If you wish, you can direct paid social media and Google Ads to the article to help improve traction.

Our team loves this strategy because it fits many purposes.

Not only are you improving your search rankings by creating engaging content, but doing so regularly can really bring your SaaS a steady stream of organic traffic in the long run.

4. Consider Outbound Marketing
One of the big problems with Digital Marketing is that sometimes companies forget that they can also do Outbound Marketing .

This is especially true if your SaaS is particularly high-cost or geared toward an enterprise-level clientele.

In that case, decision makers will be much higher up the organizational ladder of the company that is valued as a target customer.

This is where having a dedicated sales team ready to reach out and get in touch is much more fruitful.

However, this doesn't mean you should neglect your website or other brand awareness marketing associated with your overall branding campaign .

A good landing page with tons of information can be a great sales tool for your team to guide potential customers in the right direction.

And overall brand recognition makes the path much easier for those cold calls and emails that are necessary to get in touch with decision makers.

The real secret to this is knowing whether your product is something aimed at a small or medium-sized business that doesn't have a long chain of command or if it's a large corporation with multiple decision makers and a lengthy approval process.

Tailor your approach to your particular industry and the price of the service you offer.

5. Focus on user education and assistance
As you can see, this SaaS marketing strategy is more about good customer service than trying to sell.

However, ensuring your users have access to proper training and support during your trial period is an ideal strategy for converting them into paying customers.

For example, let's say you have a large knowledge base with tons of professional videos on how to use your platform.

Make sure to send reminder emails to your trial or demo users during your free period to try to get them to follow through and sign up.

While you're at it, include this great information to help them use the product more comprehensively and reduce the overall learning curve.

It has long been known that product support is one of the key factors why a company or individual invests in SaaS.

So you want to use this to push your advantage as much as possible by putting it all into the testing period.

Don't feel like you're bombarding the customer with information, as they'd rather be over-informed about a product than left in the dark.

6. Encourage and share customer testimonials
If your SaaS platform is a little more established and already has a good customer base, you can certainly use customer testimonials as a marketing strategy.

Not only does it help address your target prospect’s pain points, but it provides credibility by showing that others have found a solution by choosing your company.

Getting these testimonials is usually easy. Send a mass email to your paying subscribers and ask them to respond with their feedback.

In exchange for agreeing to use their honest feedback to promote your SaaS platform, they may receive a coupon for a percentage off their next billing cycle or even a free month.

Of course, rules on this vary from jurisdiction to jurisdiction, so be sure to follow all fair practices guidelines in your region.

Once you have a good number of testimonials, add them to your sales pages on your website.

Create a marketing email that goes out to your free or trial subscribers and explains why others who chose to upgrade are so happy. And include them in your paid social media ads.

By showing that you have satisfied customers who have successfully used your product, you are demonstrating that others have found value and solutions to the same problems.

7. Approach the online market offline
Finally, don't be afraid to try offline methods to target online customers.

It may seem counterintuitive for a digital company to try old-school marketing, but sometimes it works.

Depending on your SaaS niche, it might be a good idea to attend a trade show and other networking events.

You can also choose to place print ads in specific magazines or newspapers related to your target market.

In some circumstances, direct mail can be incredibly effective.

For example, consider a SaaS platform designed just for architecture firms.

A good way to contact these types of companies is to send them a letter or brochure with information on how to access a free trial.

However, it doesn't matter what path you build offline, what matters is that it leads your customers to the virtual world, that is, to your website.

Use a QR code they can scan with a smartphone or have a dedicated landing page that's easy to type in when they get the chance.

From there, you can coordinate other marketing approaches, like white papers and email list signups, with what happens when someone converts .

There’s no doubt that SaaS marketing is very different from any other type of B2B advertising.

However, the truth is that it becomes incredibly easy once you position your product or platform as the solution to your target customer’s needs. Which, of course, means truly understanding your buyer persona .

By using these seven highly effective SaaS marketing strategies, you can position your company as an industry leader while giving your ideal customers the ability to recognize your brand.

Ultimately, this offers multiple opportunities to grow your subscriber list and scale your overall marketing approach.