This makes them an indispensable tool

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For businesses looking to strengthen their connection with customers. Main aspects of the term Operating principles. The main mechanism of trigger mailings is operation based on a trigger, i.e. an event or action. For example: The user has registered on the site - a welcome letter is sent. The customer left the cart without placing an order - a reminder with the contents of the cart. The client's birthday has arrived - a congratulatory letter with a personal discount.

Personalization. Trigger emails are highly personalized. They take into account customer data: name, preferences, purchase history. This increases engagement and trust. Automation. Configured via list of jordan whatsapp phone numbers email marketing platforms (e.g. Mailchimp, SendPulse, GetResponse). They work without intervention, reducing time and resource costs. Examples of use. E-commerce. Online stores remind about abandoned carts or offer discounts on products that the user was interested in. Subscription services. Notifications about subscription expiration or invitations to renew.

B2B Automatic follow-up emails after downloading a white paper or participating in a webinar. Historical context Trigger mailings became popular with the development of CRM systems and automation tools. In the early 2000s, email marketing was mass and not very personalized. Letters were sent to all users at once, which reduced efficiency. With the advent of analytics and CRM integration, marketers began to take user behavior into account.