The success of your SEO strategy depends on its effective implementation. And your team plays an important role here. Therefore, as a marketer, you need to have good communication and presentation skills to align your team with the SEO plan.
A captivating visualization of SEO roadmap and digital marketing KPIs steers your team on the right path, realtor email database giving them greater clarity of their respective roles and organizational expectations. Also, present milestones and achievements to keep team members motivated.
Good presentation skills will also help you convince the management team to provide you with the necessary support to implement the proposed SEO strategy or buy you the SEO tool for better analysis and reporting.
For all these reasons, consider mastering this skill as well.
#6. Prioritization
Conducting research, optimizing metadata, checking for broken links, building high-quality backlinks, analyzing user behavior and website traffic using Google Analytics, etc. – the list of SEO tasks is exhaustive. However, not all tasks yield fruitful results. Therefore, you need to have prioritization skills to decide which tasks to perform first (based on the level of difficulty and impact) for the SEO campaign to be successful.
Although some tasks are high-impact but require a lot of time and resources, it is crucial to prioritize them. For example, building backlinks.
A marketer with good prioritization skills is responsive and can quickly adjust the SEO strategy in line with search engine algorithm updates, evolving industry trends, and changing project requirements.
#7. Web coding
Web coding skills are often attributed to web designers. However, a basic understanding of coding, such as JavaScript, CSS, and HTML, is a must for marketers. Additionally, you should know how to manage redirects, optimize header tags, and implement schema markup.
This knowledge helps marketers collaborate with web designers and ensure that the website is designed keeping in mind all SEO requirements. It also enables them to troubleshoot SEO issues such as content presentation, site structure, etc. on their own without having to ask for help from designers.
#8. Knowledge of search engine algorithms
Algorithms are complex mechanisms used by search engines to present the best information for a given query. Search engines change their algorithms from time to time to increase the relevance and accuracy of the results.
Marketers need to be aware of various criteria such as user experience, quality of content and backlinks, keyword relevance, website speed, etc., that these algorithms take into account to rank websites in search results. They also need to stay up to date with the changes that occur in these algorithms and quickly adapt their SEO strategy based on these changes.
#9. Ability to use SEO tools
You cannot rely solely on your theoretical knowledge to overcome SEO challenges. You must have practical experience in using various online SEO tools to manage different aspects of SEO such as research, content, backlinks, duplicate pages, rank tracking, broken links, monitoring performance, etc.
These tools save you time, streamline your work, and deliver better results to clients. You can also send automated monthly/quarterly reports of a specific SEO campaign to the client using these platforms.
#10. Link building
Backlinks are one of the main factors that search engines use to decide the ranking of a website/webpage for a specific keyword. If your page has more backlinks, your chances of getting organic traffic increases.
You need to master internal and external link building. You also need to know how to check the authority and quality of a page you want to build a link on and how it affects your page's ranking.
Conclusion
Mastering SEO skills is a must for marketers to boost and maximize the impact of their marketing efforts and achieve tangible results. SEO knowledge enables marketers to adapt to the ever-evolving search engine algorithms, improve user experience, increase website online visibility, and position their brand as the trusted authority in the market. All of this drives business growth, which is critical to building a rewarding career.
Would you like to add more skills to the list? Let us know in the comments.