What is a product catalog?

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The product catalogue is a document in which all the products or services of a company are organized so that they can be visited by users.
It is the central axis of any business with a presence on the Internet.
The difference with traditional catalogues, printed on paper, is that online catalogues allow for the introduction of a greater number of resources: detailed images, more extensive descriptions, prices and bolivia phone number list related articles, among others.
Another of the main differences, and advantages, is the possibility of updating the content continuously.
This guarantees the optimization of the page and keeps the marketplace always up to date.


What is the purpose of having a product catalog in my eCommerce?
The purpose of a product catalogue is to help eCommerce users find what they are looking for, that is, locate what they have been searching for. And if they do it quickly, even better.
As we all know, time is money on the Internet.

But why is time so important?
The average abandonment rate on a page is 3 seconds. This means that an eCommerce site has these seconds to capture the user's attention and keep them on the page.
The main problem with high abandonment rates is that sales decrease.
And what is essential for eCommerce sites? Sales.
If you are looking for the perfect catalogue, we warn you that there is no universal catalogue. Each brand has specific needs and, therefore, they need a customized structure.
Before creating a product catalogue, a study must be carried out on both the brand and its potential users. Once the study has been carried out, a strategy can be drawn up that includes the best possible structure and design.