13 Growth Hacks for Content Marketing

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Here are some of the best growth hacks you can use to elevate your content marketing strategy and achieve rapid growth.

#1. Audit your existing content
Conducting regular content audits is one of the best growth hacks for content marketing.

By regularly analyzing your existing content, you can understand what works for your audience and realtor email database what doesn't.

Use any SEO and analytics tool to identify the best performing content. You can use various metrics to rank the top performing content, such as:

Traffic

Social actions

Conversions

Number of inbound links

Choose the metric that is most important to your business goals.

Here are two images showing the content that performs best in terms of traffic and social media shares.


top-performing content based on traffic and social shares

top performing content based on traffic and social shares
Once you have an idea of ​​what type of content works best, spend more time and effort creating that type of content. This is a simple content hack to drive more audience engagement.

#2. Analyze your competitors and find content gaps
One of the quickest tricks to finding the right keywords and topics for your content is to analyze your competitors and find content gaps.

So what exactly are content gaps?

These are keywords that your competitors are ranking for, but you are not.

To conduct a content gap analysis, simply enter your key competitors into your analysis tool , as shown in the example below.


Content Gap
The tool will perform an analysis and provide you with a list of keywords that you are not ranking for and can target.

This is an example of a content gap analysis for CloudTalk.


content gap analysis
Once you have your list, sort it by search volume and keyword difficulty and target the most valuable keyword first. Create better content than your competitors and outrank them.