How to make a value chain step by step

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Today, achieving business success is not something that depends solely on offering a good product, but also on the ability to offer exclusive differentiators, unique experiences and great customer service.

Value chain: how to do it
If you want to get the most out of your sales, reducing production costs and generating the highest profit margin, you have come to the right place. I will tell you how you can create your own value chain and promote the success of your business.

What is a company's value chain?
The value chain in a company is the set of activities carried out to create, produce and deliver a product or service, as well as to provide support and generate value for customers. It is divided into primary activities (directly related to creation and delivery) and support activities (which facilitate the primary activities).

The value chain is like a company’s operational DNA: a strategic sequence uk whatsapp lead of activities from raw material procurement to delivery of the final product to the customer, all designed to add value at every step of the way. By meticulously breaking down each function and process, companies can identify areas of efficiency, opportunities for improvement, and key points of differentiation that enable them to stand out in a competitive marketplace.


Objectives of a value chain
Maximizing the value of products and services
Increase productivity
Reduce costs
Creating value
Improve competitiveness and quality in the product or service
1. Maximize the value of products and services
The value chain focuses on the constant improvement of the products and services offered , seeking not only to satisfy, but to exceed customer expectations. This involves not only improving the quality of products and services, but also understanding the changing needs of the market and adapting quickly to offer innovative and relevant solutions.

2. Increase productivity
Productivity optimization is a key value chain objective, achieved by improving the efficiency and effectiveness of each department and process within the organization . This involves identifying and eliminating bottlenecks, streamlining processes, using advanced technologies, and fostering a culture of continuous improvement at all levels of the company.

3. Reduce costs
The value chain seeks to identify and minimize the costs associated with each company activity , from the acquisition of raw materials to the delivery of the final product to the customer. This is achieved by eliminating activities that do not add value, optimizing the supply chain, negotiating better terms with suppliers and implementing more efficient processes.

4. Create value
The value chain helps companies identify and leverage their competitive advantages , allowing them to differentiate themselves from competitors and create value for their customers. This may involve offering unique products or services, providing exceptional customer service, or developing a strong, market-recognized brand.

5. Improve competitiveness and quality in the product or service
The value chain is a fundamental tool for improving competitiveness and quality in the product or service offered by the company . By identifying where costs can be reduced and how they can differentiate themselves from the competition, companies can improve their profitability and consolidate their position in the market. To make this work easier, you can use HubSpot's value chain template . This is achieved by implementing quality management practices, innovation in products and processes, and constant attention to customer needs and expectations.

Elements of a value chain
The elements of a value chain are:

1. Primary activities
Primary activities are those that are directly related to the creation and delivery of the product or service to the customer. These stages represent the essential steps in the production or service delivery process, from the receipt and storage of raw materials, through the manufacturing or service delivery process itself, to the distribution and delivery of the final product to the consumer.

They also include marketing and sales strategies to promote and market products, as well as customer service and after-sales support to ensure customer satisfaction and loyalty.

2. Support activities
On the other hand, support activities are those that provide the necessary support for primary activities to be carried out efficiently and effectively.

These activities include fundamental aspects such as human talent management, which ranges from the recruitment and selection of personnel to the training and development of employees; the maintenance of facilities and equipment to ensure their proper functioning and availability; the implementation and maintenance of technological systems, which include hardware, software and networks; and the acquisition of raw materials and supplies necessary for the production or provision of the service.