5 New Ways to Boost Click Through Rates for Web Push

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Last year we wrote about the importance of improving click through rates with your web push notifications. After all, if no one is clicking your messages, they likely aren’t taking action at your website. No action equals no sales. No sales equals no business. You get the picture.

Web push is designed to be a platform for businesses to engage with their audience and drive traffic back to their website. If your click through rate, or CTR, is suffering, it can feel pretty discouraging. Here’s the good news- since our post last summer we have made numerous updates to our platform and have researched what makes people click or tap on a notification. And we’re going to share this info with you now.

Here are five brand new ways you can boost click through rates for web push.



Implement custom large images
Last year, we encouraged users to use custom push icons to boost CTRs. That is still a great tip, but now you can take things even further with custom large images. These images display below your notification and give you more of an opportunity to engage with your audience visually.

Boost Click Through Rates for Web Push
The large image helps encourage users to click to learn more


If your business or website features a lot of visual content, this is definitely a tip you will want to implement. Say you run a photography based website where you share your images as well as tips with fellow artists. Large images can help boost the appeal of your notifications (such as the above example). Not only is the image appealing, it encourages users to click to the website so that they can learn to take pictures of that same quality as well.



Improve your personalization in notifications
Personalization in marketing is one of the biggest trends we have seen lately- and with good reason. As technology continues to advance, users have incredibly high expectations when it comes to their experience online. Content and advertising should not only be tailored to a user’s interests, but should also have other personalized elements that help bring a human touch to the digital world.

What’s the research say on personalization? Go for it. In fact, nearly 80% of companies that exceeded their revenue goals have a set personalization strategy in place. We’ve talked a lot about personalization before when it comes cayman islands telemarketing data to web push, including making use of segments and utilizing triggered notifications. However, there’s another layer of personalization you can add to your push notifications.

This layer of personalization is in the form of custom attributes, which allow you to add features that make your campaigns more dynamic. For example, you could add in a custom attribute that would pull in your subscriber’s name, resulting in a notification like this:

Boost Click Through Rates for Web Push
The custom attribute pulls in the user’s first name ‘Daniel’


The more you adjust your campaigns to make them feel more personal, the better your CTRs will be. This is not a passing trend, so it’s best to get on board now and discover what you can do to make your subscribers more inclined to click your notifications and engage with your brand. Keep in mind that a custom attribute can be added to the title, body, or link of your notification, and can be added to any type of campaign.

Beginners guide to web push notifications
Perfect your timing
We get a lot of questions from our users regarding when they should be sending their audience push notifications. The frustrating reality is that there is not one set answer that will apply to every brand. What works for one company may not necessarily work for another. For this reason, closely monitoring your analytics will help you optimize your notifications as you go. However, our research serves as a great starting point.

There are several general trends that we have noticed across thousands of recent web push campaigns. No matter what ends up working for your brand, you will come to realize that timing can make or break your notifications.

So, what are the best days to send notifications? Research says Tuesday and Friday. As for the worst days? Sundays and Wednesdays. As for the time of day, you’re likely to have the most success when sending between the hours of 5-7am, 11am-12pm, and 8-9pm. Least success? Don’t send between the hours of 1-4am, at 9am, or between 2-4pm.

Note: Don’t forget to segment your audience by time zone so that everyone is receiving your notifications when you want them to.