What factors influence campaign profitability?

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There are a few factors that can significantly influence the profitability of an advertising campaign. It is important to understand what they are, in order to determine whether the campaigns will be profitable or not:

The type of business
The type of business you have is a determining factor when thinking about having profitable campaigns, for example:

B2B and high-cost products : Companies dedicated to B2B sales and those ecuador phone number list offer expensive products, such as real estate, for example, require more learning time.
Retail sales : Companies focused on retail sales, on the other hand, can make sales from week one, making the service profitable in 60 days.
The sales team
A well-trained, qualified sales team with experience in consultative sales is a fundamental requirement when building profitable campaigns. The experience of salespeople in properly approaching potential clients can make all the difference.

The value proposition
What differentiates your company from the competition plays a fundamental role in building profitable and successful campaigns. If what you offer to consumers is easily distinguishable and has a price in line with the market, it will be much easier to advertise. The value proposition should be focused on aspects such as the quality of the inputs used, payment facilities, after-sales service and customization .