The recipient of your message will notice

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Meanwhile, the best click rates are achieved between 8 and 9 in the morning, 3 in the afternoon and 8 in the evening. The hours of greatest sales conversion are in the morning and from 8 a.m. to 12 p.m. Content must be optimized Optimized content and personalization to avoid email fatigue Content is another determining factor when a user decides to unsubscribe. Using an overly commercial tone, using generic messages, poor quality designs or a lack of personalization are some of the aspects that can cause email fatigue in users. Not to mention responsive designs.


Blue Hornet claims that 70% of consumers immediately hotmail email list delete emails that do not look good on a mobile device . Email personalization gives a friendly and approachable image of your company. It is a way to make your customers want to consume in your e-commerce, buy your products or use your services. Another good reason why email personalization is a key success factor for your email marketing campaigns is that it shows the effort put into your work . that the message has not been mass-produced but has been created and defined especially for them, a work of craftsmanship.


To do this, everything starts with good segmentation . How to deal with email fatigue? 1.- Always add value Don't settle, that's the key to always improving. The ideal thing in any marketing strategy, and especially in emailing, is that the content offers added value. It should be relevant to the recipient and, in this way, you can make sure that it doesn't go unnoticed. A relevant email must meet three aspects : First of all, it must be of good quality and contain an attractive offer . Of course, it has to be completely tailored and personalized to the recipient .