I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every paytm databasemanager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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How to implement customer focus in your company
There is no single instruction that a company should follow to become truly customer-oriented. The winning paths to the main goal are suggested by the needs of your target audience. Consumers of one company will want to sit on comfortable chairs when they wait in line. In another business, the buyer does not care at all about the comfort of the chairs. They want to fill out all the documents themselves, even if they are standing.
Checking a company for customer focus
There are several universal recommendations that help to correctly apply a customer-oriented approach.
Decide on the development vector. Are you focusing on profit or on the client? In any case, you will encounter situations when the buyer wants to return the product or receive a gift. If the legislation advocates refusing the user, remember: the client focus of the organization and the regulatory legal act are different things. You need to decide in advance how you will act.
Monitor customer churn . You will not be able to retain all your customers. In case of significant audience losses, analyzing the company's activities is a must. Churn is the most important indicator that reports on the level of customer service. You can control this parameter using CRM systems.
Do not use questionnaires as a means of feedback. This format of communication is ineffective. Even a very loyal buyer may not want to waste his time. When filling out a form, he will most likely tell you about a positive experience of cooperation, so as not to offend you with negativity.
Establish contact with dissatisfied or completely abandoned clients. The greatest effect is achieved when the company's manager conducts negotiations. A high level of negotiator contributes to a faster solution to the problem if it has not resolved itself.