In our digital marketing course you will learn to

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How does email marketing help your business? It allows your business and companies in general to share new products or services, acquire new customers, generate loyalty or fidelity on their part and your brand, build a community, and much more, but yes, all based on an effective strategy.


Create an effective email marketing strategy.
Finding your ideal lead magnet.
How to create a mailchimp account and import contacts.
Perform segmentation, reports, campaigns and automations.
We also offer some tips for creating and writing the perfect email, among other information.
Social Media Marketing
In the field of digital marketing, Social Media Marketing plays an important role cfo email database because it is the field where consumers and brands face each other. In other words, it is a branch applied to Social Networks.

How do you contact your customers? How do you put your business into action on the different communication channels? What is the goal of Social Media Marketing?

digital marketing course

The first thing to do is to understand social networks like Facebook, Instagram, Pinterest, YouTube, Tiktok and others, to identify users, achieve interaction between consumers and the brand, and increase the good reputation of the business. Likewise, to boost sales, create customer loyalty, and more.

In the digital marketing course, you will learn about the power of social media and how it can positively influence your business. Marketing trends, some golden rules applicable to each social network and how to develop some promotional activities and increase traffic to your website.

Remember that organizations and companies connect and share values ​​and interests with their audience, which is why it is so important for your business to be present in the different communication channels, since relevant and valuable content is offered to that audience, in different formats such as images, videos or others, in order to stimulate their participation with the brand in different areas. For example: "likes", "visits", "share", "comments", activate the "word of mouth" promotion, "purchase", among others.

Likewise, it offers other benefits such as:

Improve customer satisfaction
Increase leads
Improve your website's positioning and customer service
Connection and development of relationships with the target audience
Web Optimization
What is web optimization? How to do it? What tools do you need?

In order for your website to increase sales conversion and attract the interest of users, it is necessary that your website can be found easily and simply.

Imagine the number of web pages Google handles today, YES! A lot, and there are 2.2 billion searches made annually, so what should you do to make your current resources dedicated to content match up with potential search results? There is not much to look for, it is all about web optimization.

digital marketing course

Why? We will teach you some techniques and tools designed to ensure that your website is found and considered as a priority by search engines. Of course, to achieve this, it is necessary to adapt the content of your site in relation to user searches, since the main purpose is to create and generate valuable and interesting material for visitors to your website.

You will also learn about:

Optimization funnel
Optimize conversion rate
Know all the optimization terminology
Define goals and add data
Identify faults
Create a qualitative approach
Optimize the shopping cart (applicable for online stores)
Optimization of search results and pages, among others.
Does the digital marketing course offer a certificate?
It is necessary to have a physical or digital document that certifies your certificate at the end of the course. This will be your guarantee that you are able to implement all the knowledge acquired. You can also attach this certificate to your LinkedIn profile and your resume.

Other related courses that may interest you are:

Sales course.
Customer service course .