creating a branded salon page on a social network. Unlike a community, it is managed only by page administrators. To form a group, social network participants are invited to the page. After receiving an invitation, users can participate in the discussion. This scheme provides fairly simple management of the direction of discussions;
conducting advertising campaigns in social networks. The easiest promotion plan in terms of preparation. To implement it, you do not necessarily have to have a group in a social network. An advertising campaign is a demonstration of ads that people will click on to go directly to the salon's website. Such advertising of a beauty salon in social networks is good because the ads can be shown to a very specific audience, for example, women aged 23-43, living in Moscow, with a completed higher education, who travel often, who are interested in fashion and beauty. You can develop advertising that will reach the representatives of the target audience as accurately as possible.
Do regular group work.
So, you've created a page or community. What's the next step? What to discuss?
In SMM promotion, the main line database thing to understand is that to achieve the goal of attracting customers to a beauty salon, you need to try hard. That is, before the salon gets noticed, you need to constantly generate useful content, engage users in conversation, hold contests, and organize both real and virtual events.
First, you need to form a group of people. First of all, invite all the salon employees, as well as their friends, who start discussions regarding services and communicate on abstract topics.
It is very useful to find regular clients and invite them to the group. You can either ask them to visit the salon's page on a social network, or find these people by email addresses.
Loyal users should be invited regularly. The group should expand, striving to achieve a critical mass of participants. A critical mass is the number of participants that ensures constant activity in the community. As experience shows, with 1000 friends, the life of the community already becomes very active.
Note that if the group has interesting content and engaging discussions, it will begin to expand on its own. This is a feature of the social network, which is that the actions of a community member are visible to all of his virtual friends. Let's say Sveta has 300 friends, she is a member of the "Favorite Beauty Salon" group, where she actively discusses issues related to mesotherapy. Most likely, most of her 300 friends will automatically receive notifications that Sveta likes a certain post in this community. The probability of becoming interested in something that is interesting to friends is quite high.
Beauty Salon Social Media Content Strategy
In order for beauty salon advertising on social networks to give the desired result, the content strategy must be developed competently. We present to your attention the instructions, which for ease of perception include blocks that allow you to create an interesting and useful content plan for your users.
Information about the salon
General information about the beauty salon
You can highlight the advantages of the beauty salon, for example, convenient location, availability of parking, late hours, unique procedures, a famous master, an original concept. Depending on the text, the post can be supplemented with photos of the interior, the facade of the salon, a unique procedure, "behind the scenes" photos.
Advertising a beauty salon on social networks
Contact information about the salon
Despite the fact that the contact phone number and address of the salon must be indicated in the "Information" section, it is advisable to duplicate it on the cover of the page, as well as post publications with contact information of the beauty salon. Remember that this publication can be reposted. Accordingly, it will be visible to both subscribers and potential clients.
Contact information may include an address, landmark, phone number, link to online booking, opening hours, directions by metro or other public transport or car.
Information about the salon's masters
You can write about the qualifications of the salon's professionals in general (for example, "we offer haircuts from a professional", "stylist" or "top stylist"; "massages are performed by Thai specialists"; "employees have specialized education" and so on). But from time to time it is advisable to post information about each professional separately.
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