1. Design a questionnaire that can truly understand customers
2. Obtain customer value information through questionnaire analysis results
3. Optimize your business through questionnaire results
In the previous article, we mentioned how to set up "basic merchant settings" to catch customers' attention, and how to "share the official account with friends to join", as well as "coupons", "lotteries" and "collections" The "click card" activity can increase consumers' consumption incentives. These are the things we usually do when operating official accounts, but as algeria mobile phone number list time goes by, we will find that if we do not actively communicate with customers, we will miss many consumers’ real needs and ideas. In the end, you can only find out what happened after receiving a complaint from customer service, but this is too late.
At this time, you can use the very common and convenient method of "questionnaire survey"! Collecting opinions through customer demand questionnaires can not only be used to optimize service processes and identify potential problems early, and then find the direction to optimize business methods and improve merchant services. It can also make customers feel valued through the interaction of responses, thereby accumulating Create a sense of trust, enhance the importance of the merchant in the minds of customers, and find opportunities to increase conversion rates and improve performance!
So, let us take the editors step by step to learn how to design an effective questionnaire!
The purpose of using questionnaires is to collect customers' inner thoughts through various questions. Therefore, at the beginning of designing the questionnaire, the editor must first define a clear survey goal or think about the problems that the questionnaire wants to improve before knowing how to design the questionnaire. Only by designing the questionnaire in a planned way can you avoid asking random questions and collect feedback that can help the merchant improve the problem.