We've already seen the benefits that Instagram Story Ads can bring to your brand. Now, it's time for us to tell you what specific objectives you can set for yourself when advertising in this section of the social network.
Brand Awareness
Brand awareness is a parameter that companies use to measure the level of recognition they have among users.
With Instagram Story Ads, you can create advertising campaigns focused on increasing awareness of your brand because, within the network, you will find people who correspond to the characteristics of your target audience.
Having a presence in the right place makes it easier to bangladesh whatsapp number database contact potential clients who are really interested in what you have to offer.
Scope
If you want to expand your brand's reach, you can implement campaigns specialized in showing your ads to as many people as possible.
Video Views
Another goal you can try to achieve with Instagram Story Ads is to get more people to see the audiovisual content you upload through stories.
Conversions
Instagram Story Ads allow you to direct users to take the actions you want them to, whether in the feed, in an app, or on a website.
Installing Apps
You can also redirect users to download and install your brand's app on their mobile devices.
Traffic
Currently, the “swipe” feature is what directs users to a web page and allows you to increase traffic to your site. Instagram has announced that this feature will no longer exist and will be replaced with stickers.